Anaheim, CA –Positively Natural Network (PNN), the not-for-profit trade organization for independent health and natural products retailers, has announced a new partnership agreement with VRM Media/Vitamin Retailer magazine whereby VRM will serve as the exclusive sales and marketing partner for PNN’s annual Naturally Independent Expo.
The Naturally Independent Expo is a trade show, educational and networking event for independent health and natural food retailers, as well as natural practitioners and holistic health care providers. This year’s Naturally Independent Expo will take place October 17-18 at the Palm Springs Convention Center in Palm Springs, CA.
Jeremiah Bogenhagen, president of PNN and co-owner of the Health Essentials retail outlet in Burlington, CO, said that his organization’s partnership with VRM Media is expected to enhance overall industry awareness for the Naturally Independent Expo, while additionally helping to drive stronger retail attendance to the annual event.
“We are very pleased to be partnering with VRM for our fall trade show in Palm Springs, and are truly excited about the prospects of working with their team to help grow the Naturally Independent Expo into a key regional trade show for the health food and natural products industry,” Bogenhagen stated.
“The Positively Natural Network is dedicated to creating solutions to the many challenges faced by independents, and the success of our annual conference and trade show is a big contributor to how we are able to help independent natural products retailers thrive and succeed in today’s marketplace,” Bogenhagen added.
Under the terms of the new partnership agreement, VRM will be handling all exhibit booth space sales as well as exhibitor sponsorship opportunities for the PNN trade show.
In addition, VRM publications including Vitamin Retailer and Natural Practitioner, and related digital and social media assets, will provide PNN a major marketing and advertising campaign for the Naturally Independent Expo aimed at improving retailer attendance and exhibitor participation.
“Everyone at VRM Media is very excited to be working with Jeremiah and his board members at Positively Natural Network to help grow their Naturally Independent Expo and support their important educational and advocacy efforts on behalf of the health foods industry,” noted VRM president Dan McSweeney.
As part of an effort to increase retailer attendance at the show, a portion of all exhibitor fees will be used to offer free hotel rooms for qualified retailers attending the Naturally Independent Expo. The host hotel for the show is the JW Marriott Desert Springs Resort & Spa of Palm Springs. More details about this initiative, including how retailers can apply and qualify for a free hotel room at the event, will be announced soon.
For more information about exhibiting at the 2025 Naturally Independent Expo, contact VRM’s Russ Fields at russf@vrmmedia.com or (732) 432-9600 x 102, Barry Young at barry@vrmmedia.com or (732) 432-9600 x 103, or visit the show website at www.positivelynatural.org.
