On April 16, private equity firms Kingswood Capital Management and Performance Investment Partners (PIP) entered a definitive agreement to acquire The Vitamin Shoppe (Secaucus, NJ) from Franchise Group Inc. (FRG).
On Nov. 3, 2024, FRG filed for Chapter 11 bankruptcy and began a restructuring of its holding operations including the liquidation of American Freight. However, The Vitamin Shoppe, Buddy’s Home Furnishings and Pet Supplies Plus remained in business.
“We are excited to partner with The Vitamin Shoppe team and help them build upon the success the business has enjoyed over the last 48 years. We plan to make significant investments in the company’s third-party brand relationships, research and development across The Vitamin Shoppe’s owned proprietary brand portfolio, upgrades to the store fleet and improvements to the omnichannel digital platform to deliver the best possible experience to customers,” said Kingswood Partner Michael Niegsch and PIP Partner Mark Genender.
The transaction is expected to close in the second quarter of 2025 and is subject to customary closing conditions and regulatory approvals.
For more information, visit www.kingswood-capital.com or www.vitaminshoppe.com.
